Alchemy Gothic

Alchemy's flagship, and most famous brand and product collection is its continually developing line of Alchemy's pewter, alternative fashion jewelry, pewter giftware and genre-defining designer lifestyle products known as Alchemy1977. For many years this was branded as Alchemy Gothic, which persistently remains its best known monica and a significant registered trade mark, though now this would rather misrepresent the range's much wider and more varied styling. Alchemy Gothic now refers more specifically to Alchemy's prolific and definitive development in 'gothic', fantasy, supernatural, legendary and historical artwork and illustration. Previous to this and going back to around 1980, the Alchemy pewter jewellery collection was known asAlchemy Metal-Wear. These metamorphosing brand name variations have, of course, been hinting at the history of Alchemy and the brand's various evolutionary stages since its original conception in 1977.

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